Privacy Policy

1. Who We Are

Up Imagery Ltd (“we,” “our,” or “us”) is a creative production company based in New Zealand that provides professional photography, videography, and related digital services.
This Privacy Policy describes how we collect, use, and protect your information through the Up Imagery Booking App & Online Portal (“the App”).

2. Information We Collect

We collect both personal and non-personal information to operate our services effectively and improve your experience.

a. Information You Provide Directly

  • Name, phone number, and email address

  • Company or agency name

  • Property address and job details

  • Billing or payment information (if applicable)

  • Preferences (e.g., service type, communication method)

  • Feedback, reviews, or messages sent through the app

b. Information Collected Automatically

  • Device and connection data (device model, operating system, app version, IP address)

  • Usage analytics (how you interact with menus, booking forms, or notifications)

  • Approximate location (if enabled for booking or travel-fee calculations)

  • Crash logs and performance diagnostics

c. Marketing and Communication Data

  • Email address and name when subscribing to our newsletter or promotional updates

  • Interaction data with marketing emails (e.g., opens or clicks)

3. How We Use Your Information

Your data helps us provide a seamless booking experience and continually improve our service.
We use the information for:

  • Managing bookings, quotes, and customer accounts

  • Communicating updates, confirmations, or reminders

  • Sending invoices and processing payments securely

  • Improving the functionality and performance of the App

  • Sending occasional promotional content, special offers, or new-service announcements (only if you opt in)

  • Conducting analytics and usage tracking to understand trends and fix issues

  • Complying with legal, tax, and accounting obligations

We never sell or rent your information to third parties.

4. Data Sharing

We share limited data only when necessary:

  • Payment Processors: for secure payment handling (e.g., Stripe, Xero Pay).

  • Analytics Services: to understand how users interact with our App (e.g., Google Analytics for Firebase).

  • Cloud & Hosting Providers: for secure data storage (e.g., Google Cloud, Dropbox).

  • App Developers: overseas developers who maintain and update the app may have limited access to system-level data solely for technical maintenance and debugging purposes. They are bound by confidentiality and data-protection agreements.

  • Email Marketing Services: to send newsletters and promotional materials (e.g., Mailchimp or ConvertKit).

All partners operate under strict privacy and data-protection standards.

5. Your Marketing Preferences

You can control how we contact you:

  • Opt in or out of promotional emails at any time by clicking the “unsubscribe” link in our emails.

  • Email hello@upimagery.co.nz to request removal from all marketing lists.
    We will continue sending service-related communications (like booking confirmations) even if you unsubscribe from marketing content.

6. Data Storage and Security

We store your information securely on encrypted systems.
Access is limited to authorized team members who require it to perform their duties.
While we follow industry-standard security practices, no electronic storage or transmission method is completely secure. You accept a small residual risk inherent to online data transmission.

7. Data Retention

We keep personal data:

  • Booking and billing information: up to 7 years (for tax and recordkeeping).

  • Marketing contacts: until you unsubscribe or request deletion.

  • App analytics and diagnostic logs: typically less than 24 months.

When data is no longer needed, we delete or anonymize it.

8. Your Rights

You have the right to:

  • Access, update, or correct your information

  • Request deletion of personal data

  • Withdraw consent for marketing or optional data collection

  • Request a copy of the data we hold about you

To exercise these rights, contact hello@upimagery.co.nz.

9. Children’s Privacy

The App is not designed for or directed to children under 16. We do not knowingly collect information from minors. If you believe a child has provided us information, contact us immediately for deletion.

10. Third-Party Links and Integrations

The App may link to external sites or integrate services such as Google Maps or online payment gateways.
These third-party sites are governed by their own privacy policies; we encourage you to review them separately.

11. Changes to This Policy

We may update this policy occasionally to reflect changes in our practices or legal requirements.
The updated version will always be available on www.upimagery.co.nz/privacy.
Continued use of the App after an update means you accept the revised terms.

12. Contact Us

For privacy questions or concerns:
Up Imagery Ltd
hello@upimagery.co.nz
www.upimagery.co.nz